Using Email Domain White Labeling [Enterprise Accounts]

Sending Loop & Tie gifts from your own email address? Dreamy. Here's how to enable email domain white labeling in your account.

Before you get started with email domain white labeling set up, keep in mind that this feature is only available for accounts with Enterprise subscriptions. If you're on a Free, Essentials, or Premium plan and want to learn more about upgrading, reach out to your Sales Representative or Account Manager, or click here to book a meeting with our sales team.  

Email domain white labeling in Loop & Tie allows you to send gifts from an email address attached to your own domain, i.e. "" or ""

If you don't have email domain white labeling turned on, your gift emails are automatically deployed by, though you may change the From name to help your recipients identify you as the sender. 

Tip: Only one email address can be used across each team; we recommend using a generic email, like "" instead of a single person's email address.

Before you get started

In order to set up email domain white labeling, you'll need access to manage your company's domain. Domains are generally managed through your business's GoDaddy, Google Domains, or similar domain provider's account.

Step 1:
In your Loop & Tie account, navigate to your account settings from the bottom of your lefthand panel menu. Then, select the 'Developers' tab on the lefthand side. Finally, toggle to 'Email White Labeling' on top of the 'Developers' panel

Tip: Make sure you're adjusting settings for the correct team by checking the Teams dropdown on the top left of your portal.

Step 2:
Enter the email you'd like to send gift emails from in the 'Email' field, then hit 'Submit.'

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Step 3:
Once you hit submit, you'll receive a popup asking you to confirm the email address you entered. Click the 'Verify Email' button in the email you received from, then click 'done' in the Loop & Tie portal.

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Step 4:
Log into your domain provider account, then navigate to manage your DNS settings. Add the DKIM, SPF, and Verification Code records to your domain as individual 'TXT' records.

In GoDaddy:
1. Click on your account name and choose 'My Products' from the dropdown menu

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2. Scroll down to 'My Domains' and click 'DNS' next to the domain you're adding
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3. On your DNS Management page, click "Add" to add the Loop & Tie domain records. You'll need to repeat this step for each of the three records. 
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4. For each record, choose 'TXT' as the record type from the dropdown. 

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5. In the Loop & Tie portal, click 'Copy' next to the Value in the first record (DKIM), then paste it into the 'Value' field in GoDaddy.

Next, click 'Copy' next to the "host" field in the Loop & Tie portal, and add that text [mandrill._domainkey] to the 'Name' field in GoDaddy.

There is no need to change the TTL setting when adding these records. Click "Add Record"
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6. Repeat steps 3-5 for the SPF and Verification Code records. Use "@" as the name for both SPF and Verification Code records. There is no need to change the TTL settings for either record. 

Step 5:
Once all 3 records are added, click 'Refresh' at the bottom of the email white labeling page in the Loop & Tie portal. If the records have been added correctly and your provider has updated them, you'll get a message confirming that your domain has been verified.

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Once your domain is verified, your team's gifts will automatically be delivered by the email address you chose in step 2. 

Happy gifting! 

Troubleshooting Domain Verification

If your domain cannot be verified after you click refresh, start here:

Step 1: Double check each record has been entered correctly
Review each record in the DNS settings of your domain (in your domain provider account) to ensure all three records have been entered correctly. Check for accidental spaces before and after each record, ensure each snippet was copied and pasted in its entirety, and that you captured all three unique records (instead of accidentally adding one twice). 

If everything looks correct, move on to step 2. 

Step 2: Hold tight- your domain may not have updated yet
While this timeline is often shorter, changes to your DNS records can take up to 24 hours to populate. Click 'Refresh' again later; if your domain still hasn't been verified after 24 hours, move to step 3.

Step 3: Contact your Loop & Tie Account Manager
While we can't log into your domain provider account, we're happy to check what our product is telling us on the back end. We may be able to identify the error and instruct you how to fix it. 

Unfortunately, most often if there is a problem in verifying your domain, its root cause is on the domain provider side. If we can't help you identify a fix, you'll need to move to step 4.

Step 4: Contact your Domain Provider's Support Center
GoDaddy, Google Domains, or another provider may be able to help you troubleshoot on the domain side.